What is an impression?
An impression is used to measure the number of times an ad is served to the visitor.

What is a Page View?
A page view is counted for a page every time a visitor requests that resource.

What is a Hit?
A Hit counts the number of times; all elements of a page (each graphic or photo could be one hit) have been served. When a single page is served it may register multiple hits.

What is a Click through?
A click through occurs when a visitor clicks on a link (may be text or graphical).

What is a User Session?
Essentially a session is the users experience at a website. A session begins when the user enters a website and continues until they are no longer active for an extended period of time usually 20 minutes.

What is a Unique Visit/Visitor?
A unique visit is counted for every user session that is initiated. A single user may be counted as a unique visitor multiple times if their session expires.

What is a Registered User?
Registered User: A visitor who voluntarily gives their information in order to access features of a website which are not available otherwise. A registered user usually is given a username and password to access website features.

How will my information be used?
We use your Personal Information to operate The Spokesman-Review.com, and we may occasionally inform you of new features, services, and products from The Spokesman-Review.com. In all cases, we will explicitly inform you as to the requirement and/or use of requested Personal Information. For more information see The Spokesman-Review.com privacy policy [More]

How will I know how my ad is performing?
Through our online advertising system a registered user is able to check detailed statistics on their online ads performance.