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The Changing Face of newspapers
Posted by Steven A. Smith | 21 Jul 8:58 AM
Good morning,
The Project for Excellence in Journalism has released today a long-awaited survey of American editors looking at the rapidly changing face of American newspapers.
It seems, on a first, quick read, the most comprehensive survey ever looking at the unprecdented, seismic shifts in our industry. (I was one of the 250 editors surveyed.)
For those who have been following this blog and who have an interest in these issues, the survey results are a must read.
"The Changing Newsroom—What is Being Lost and What is being Gained in American Newspapers," can be found by clicking here.
The executive summary reports these key findings:
The Key Findings:
-- The majority of newspapers are now suffering cutbacks in staffing, and even more in the amount of news, or newshole, they offer the public. The forces buffeting the industry continue to affect larger metro newspapers to a far greater extent than smaller ones. In some cases, these differences are so stark it seems that larger and smaller newspapers are living two distinctly different experiences.
Fully 85% of the dailies surveyed with circulations over 100,000 have cut newsroom staff in the last three years, while only 52% of smaller papers reported cuts. Recent announcements of a further round of newsroom staff reductions at large papers, including the Los Angeles Times, the Chicago Tribune and the Washington Post, indicates these differences may be widening further.
Our survey found that more than half of the editors at larger papers and a third at smaller ones expect more cutbacks in the next year. But a weaker-than-expected economic performance during the first half of 2008 and grimmer forecasts for the rest of the year suggest some of those cutbacks have already been implemented and darken these projections even further.
-- Papers both large and small have reduced the space, resources and commitment devoted to a range of topics. At the top of that list, nearly two thirds of papers surveyed have cut back on foreign news, over half have trimmed national news and more than a third have reduced business coverage. In effect,
America’s newspapers are narrowing their reach and their ambitions and becoming niche reads.
-- The culture of the daily newspaper newsroom is also changing. New job demands are drawing a generation of young, versatile, tech-savvy, high-energy staff as financial pressures drive out higher-salaried veteran reporters and editors.
Newsroom executives say the infusion of new blood has brought with it a new competitive energy, but they also cite the departure of veteran journalists, along with the talent, wisdom and institutional memory they hold as their single greatest loss.
Clearly stretched to describe what is unfolding in their newsrooms, editors use words like, “exciting,” “extraordinary,” “nerve-wracking” and “tumultuous.”
-- Newspaper websites are increasingly a source of hope but also of fear. Editors feel torn between the advantages the web offers and the energy it consumes to produce material often of limited or even questionable value.
A plurality of editors (48%), for instance, say they are conflicted by the trade-offs between the speed, depth and interactivity of the web and what those benefits are costing in terms of accuracy and journalistic standards.
Yet a similar plurality (43%) thinks “web technology offers the potential for greater-than-ever journalism and will be the savior of what we once thought of as newspaper newsrooms.”
Amid these concerns—and despite the enormous cutbacks and profound worries—editors still sense that their product is improving, not worsening. Fully 56% think their news product is better than it was three years earlier.
If you've been following the dialogue on this blog, you'll see that what is happening to the SR and our response to those circumstances is in line with the rest of the industry.
That isn't good news or bad, it's just our new reality.
I will be meeting again with our full staff later this week. This is my central message:
Our readers are migrating away from print to digital platforms. We must migrate with them. Failure to change, put plainly, means failure.We are committed to journalism that embraces our core values, in print, online and on radio. Sustaining and extending those values is at the core of our mission. We will continue to be journalists. But we must recognize that we work for a news company that provides news and information people need AND want where, when and how they want it.
Our success will depend on the commitment of each of us to be fearless in the face of relentless, never-ending change, gritty in the face of doubt and resolute in the service of our communities who continue to rely on our journalism as never before.
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Another survey came out last week that takes a different tack.
This report from the Readership Institute argues that newspaper readership is holding steady but recognizes the declining state of newspaper financials.
The report on web use is mixed.
Some will view this survey as contradictory to some of what has been argued here and in the Project for Excellence in Journalism report.
But I think it's just more good, useful information that shows just how complicated the situation has become.
Here is a summary of the readership report:
CHICAGO -- Even as newspaper financial results fall off a cliff, readership is staying stable, the latest edition of the Readership Institute (RI) tracking study finds. The study of 3,000 readers of 100 papers across the U.S. found that overall newspaper readership had declined only slightly since the last study in 2006. Readership among young people continued to decline, but slowly. And on average readers are loyal, "engaging" the paper five times a week.On the RI Web site, Managing Director Mary Nesbitt said the results were surprising -- especially since "the imminent demise of newspapers seems to be all we ever hear about.
"The short answer is that reading customers aren't deserting newspapers at anything approaching the rate that advertising customers are," Nesbitt added. "That is no consolation for newspaper company employees who are losing their jobs, and it's a challenge, to say the least, for a smaller staff to produce, sell and deliver a high-quality local news report for the people who want it. "But make no mistake: lots of people still want it and lots are paying attention to the local newspaper."
Newspaper readers spend, on average, 27 minutes with the daily paper, little changed in the last six years. Readers spend 57 minutes with the Sunday paper, but that figure "has been slowly dropping" since 2002, Nesbitt said.
Among the mix of good and bad news for publishers in the study is the finding that readers are more engaged with the print newspaper than newspaper Web site. RI, which has been tracking newspaper reader and non-reader behavior in periodic studies since its landmark Impact report in 2002, measures engagements on how respondents rate papers "experiences" with the print or online newspaper. On four experiences -- "gives me something to talk about", "looks out for my interests", "ad usefulness" and "touches and inspires me" -- the print paper was rated "significantly higher" than the Web site, according to the study's executive summary.The bad news is that 62% of respondents said they had never gone to their local paper's Web site -- and just 14% said they had visited between the last seven to 30 days. RI's Site Usage Measurement (SUM) score -- measuring the frequency and duration of visits -- has changed little for newspapers over the years, and is a "feeble" 1.26 on a scale of 1 to 7, Nesbitt said.
Here is a link to the report.
steve
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Steve Smith has been editor of The Spokesman- Review since July 2002. Before coming to Spokane, he served as editor of The Statesman-Journal in Salem, Ore., and The Gazette in Colorado Springs, Colo. Smith is married to Alexa Conway Smith, an independent computer consultant and has two children by a previous marriage, Sam and Alissa.