It's interesting how many papers - big and small -are right now trying to figure out how to create breaking news teams and continuous news desks.

You can get so focused on your own newsroom that you think you're hoplessly behind everyone else. But a lot of us are in the same place, trying to figure out how to unite our print and Web cultures.

The media companies represented here at Poynter all have unique problems to solve, but it appears we share one issue: we want to add content to our Web sites, but we can't hire more people to do it.

That makes for some tricky choices.

We talked about how to make people comfortable with uncomfortable change.

The most important tip is one that I think busy newsrooms often forget: take time to explain 'why' change is necessary.

Why do newspapers need to care about the Web?

How about these answers?

71-72 percent of U.S. households are online (Nielsen/NetRatings, Jupiter Research and Pew Internet Project).

46 percent of U.S. households have home broadband (Pew, Nielsen/NetRatings)

24 percent of GenY (18-26) read blogs regularly (Forrester Research/Gallup Research)

28 percent of people age 18-24 do not consume any news. (Jupiter)

96 percent of U.S. children have gone online. (Kaiser Family Foundation)