Bradley wants to be the new old Gonzaga.

You know, the team nobody had heard of, et cetera, but now everybody loves.

Been there.

They even get '90s-esque Zags-like questions. On the media shuttle bus, I heard someone ask the guy who does Bradley games on radio where the school is located.

He didn't sound defensive when answering. (It's in Peoria, Ill.) But later, on a cell phone call, he mentioned that he couldn't believe he still gets asked that.

Hey, pal, welcome to our world.

GU certainly has fans here among the locals. But it's not a universal outpouring of love. (One theory: This is too near some of the WCC punching bags the Zags routinely work over.)

Tonight a San Francisco TV station's report on the regional included an interview with a kid who looked to be about 10. He was asked which team he wanted to see emerge from the Oakland foursome. And he launched into a pretty impressive analysis of the other three teams' chances.

But I'll have to admit I was taken aback when he stopped cold and said, "I want anybody but Gonzaga."